Earlier this year we had an opportunity to apply for a scholarship to send a staff member to Southeastern Tourism Society Marketing College. This scholarship gave our Alex the opportunity to meet and learn from marketing professionals that specialize in tourism. Alex is our newest full time staff member she has been with us almost three years. Alex came to us with fantastic knowledge of social media and wonderful customer service skills. With these skills we immediately put her covering our marketing. Over the years she has learned and grown so much knowledge. She brightens each and every day and puts her heart and soul into her job. We believed nominating her for this scholarship was a must. Alex naturally was doing great with our marketing so with some professional advancement training we knew she would grow in her job by leaps and bounds.
In her classes Alex learned the difference between marketing and advertising, secrets of Travel packaging, how to brand our area as a destination, marketing in the digital world, top trends and economic impact of tourism, how to market with festivals and events and creating brochures. Already Alex has put her knowledge to work and is improving and making changes in our marketing strategies.
Alex joined other marketing specialists from all over the southeast in this week long intensive study to market tourism industry businesses and tourist destinations. She made some great friends and contacts in this field and is looking forward to next year and the knowledge will be added to the foundation she received in this first round of classes.